Two years after founder Dave Thomas's death, Wendy's introduces the public to "Mr. Wendy," the chain's new spokesman, designed as a Wendy's zealot. Wendy's is looking to regain some of its brand awareness, which has suffered significant attrition since the death of Mr. Thomas, the most recognizable spokesman in advertising. The chain continues, however, to associate itself with its founder's image, having had a whole new set of posters made that bear Dave Thomas's image for store display.