Texas Franchisor Whataburger (Potentially) Ends 30-Year Argument. The Trademarkblog.com has an interesting discussion of two Whataburgers -- only one can come first. The Texas franchisor has apparently been successful in claiming priority over its Virginia doppelganger for the name WHATABURGER. However, the Fourth Circuit also ruled (and Texas Whataburger acknowledged) that the Virginia company did not infringe the Texas company's marks.
Posted by franchiselawblog at February 24, 2004 10:49 AM