The Co-Branding Solution. This article from the Los Angeles Daily News reports on merging franchise concepts under one roof. After buying the chicken chain Koo Koo Roo last year, Fuddruckers has moved its burger concept into at least six of the 18 restaurants in the system. Likewise, CKE Restaurants has combined its Green Burrito and Carl's Jr. concepts, seeking to eliminate the veto vote -- that is, the vote of one or two persons in a group that doesn't like the kind of food offered by one concept.
Posted by franchiselawblog at February 5, 2004 11:00 AM