Happy New Year!
Mad Cow Repercussions Reach into Chicken Marketing Efforts. You may be familiar with Chick-Fil-A's advertising campaign featuring cows trying to persuade consumers to "Eat Mor Chikin." Based on the recent discovery of a diseased cow in Washington state, the franchisor has decided to suspend its newest installment in its advertising campaign to avoid the appearance of insensitivity. Seems a little overly sensitive perhaps but at least one marketing consultant has praised the move saying that "You always want to lie low in these situations." The individual stores will continue to carry on the campaign.
Posted by franchiselawblog at January 5, 2004 06:50 PM