Starbucks Reveals Details of Its Purchase of Seattle's Best Coffee Chain. As part of its annual report to shareholders, Starbucks has stated that it paid $43 million of the $70 million purchase price for SBC's good will. It also paid $13 million for SBC's recipes and intellectual property. Starbucks intends to convert the company-owned SBC locations to Starbucks but almost 80 franchised Seattle's Best and Torrefazione locations will continue to operate.
Posted by franchiselawblog at December 30, 2003 08:09 PM