Subway and Atkins Sign Deal. Two of the biggest names in food have teamed up in a deal announced on December 26. Subway will sell two Atkins-friendly wraps -- the wraps are made with special soy and wheat grains and will cost about 50 cents more than regular Subway sandwiches.
Other franchise concepts face some trouble in adopting low-carb menus. Hardee's has introduced the Thickburger, which it offers without a bun, wrapped in lettuce, with less ketchup. The bunless burger has only 5 grams of carbohydrates. The Thickburger, however, has recently been dubbed "food porn" by the Center for Science and Public Interest. The burger has 1,201 calories and 88 grams of fat. CSPI's executive director advised that "A good rule of thumb is that if a burger needs a comma in its calorie count, it's virtually impossible to fit into a healthy diet."
Posted by franchiselawblog at December 29, 2003 11:12 AM