Interview with KFC's CEO. USA Today presents an interesting interview with Gregg Dedrick, the new CEO for Kentucky Fried Chicken. Mr. Dedrick, 44, answers questions regarding KFC's recent "healthy eating" advertising campaign that was pulled after the FTC launched an investigation into the commercial's claims -- stating that KFC believes that all of the ads' claims were true. He also discusses KFC's struggling sales and plans to introduce salad offerings and other menu changes -- stating that KFC has been "playing catch-up on some of these things." The chain is looking to add value meals and to respond to customer demands that KFC offerings fit within their budgets.
Posted by franchiselawblog at December 29, 2003 10:23 AM