Burger King's Growth Strategy. The Seattle Times reports on Burger King's efforts to revitalize the chain and increase market share since the sale of the chain by Diageo. The article outlines Burger King's issues from the bankruptcies of franchisees, including AmeriKing, one of the chain's largest franchisees (300 units), to franchisee complaints about system support. Burger King's new leadership -- including Brad Blum, CEO -- has set up a finance restructuring program to aid struggling franchisees and developed new ads to promote Burger King's grilled food.
Posted by franchiselawblog at December 11, 2003 04:43 PM