Multi-Branding on the Franchisee Side. Diversifying your portfolio has been a trend in an uncertain stock market, but this article from the Associated Press suggests that it has also become a trend in franchisee holdings. From investor groups to sophisticated businesspeople, franchisees have negotiated the right to own and operate other franchises during their franchise term, a practice that was prohibited by many franchisors just ten to fifteen years ago. Some franchisors still require that a franchisee devote full-time attention to the operation of the franchise, but in many cases, franchisees are not involved in the day-to-day operation of the business, leaving the operation of the franchise to experienced management and other employees.
Posted by franchiselawblog at December 1, 2003 09:38 AM