Little Caesars Claims the Number One Spot in Pizza Industry -- A Lesson in Spin. PizzaMarketplace.com investigates Little Caesars' website claim that the Detroit-based company leads the pizza industry. While the privately-held company has boasted increases in sales for the last six quarters, the price-wars during the 1990s and a lawsuit filed by 250 franchisees in 2000 took their toll on the pizza franchisor, moving it out of the top three positions in the pizza industry. The real story, says the franchisor, is the reinvigoration of the company, increased profitability of its franchised locations and new store openings.
Posted by franchiselawblog at November 25, 2003 11:32 AM