Hefner Ads Make an Impression. It's not quite the reaction Carl's Jr. may have been looking for, but the President of Thomas Aquinas College, a Catholic institution in Ventura, California, announced yesterday that Andrew Puzder, President and CEO of CKE Restaurants, Inc., will resign from the board of the college. CKE Restaurants is the parent company of the Carl's Jr. chain, which recently launched an ad campaign featuring Hugh Hefner discussing his views on variety. The college president indicated that Mr. Puzder's resignation was directly related to the ad campaign, stating: "We've been proud of a long relationship with Carl's Jr. founder, Carl Karcher, and his company . . . . We have enjoyed a continuation of the relationship with the company through Mr. Puzder. But Thomas Aquinas College stands for principles that are in direct conflict with those of Hefner and Playboy."
Posted by franchiselawblog at November 21, 2003 10:19 AM