KFC Abandons Healthy Eating Ads. After launching a bold ad campaign that attempted to promote its chicken as healthy, KFC announced yesterday that it would stop running its healthy campaign by the end of this week. On October 29, the blog included an article discussing KFC's plans to air television spots that suggest that eating healthy could include sitting down with a bucket of Kentucky Fried Chicken. Just three weeks later after a complaint was lodged with the FTC by a consumer protection group, KFC has pulled the campaign. KFC would not confirm whether this move responded to the FTC complaint and the FTC would not confirm whether it planned to investigate the claim.
Posted by franchiselawblog at November 20, 2003 10:12 AM