Selling in the Shadows of Love. Based on a shared target audience of men, Carl’s Jr. and Playboy founder, Hugh Hefner, have launched an advertising campaign for Carl’s Jr.’s six dollar burger. The campaign is titled “Variety.” While Hefner has never participated in an advertising campaign during his 50-year career, he indicated that the Carl’s Jr. campaign “seemed like a good business opportunity.” The ads create an analogy between Hefner’s love of variety in women and the variety available at a Carl’s Jr. Restaurant. Some critics, however, do not find the ad amusing in the least. One angry graduate student in philanthropic studies and non-profit management calls for a boycott of all CKE restaurants in a letter to the editor of his University newspaper.
Posted by franchiselawblog at November 17, 2003 04:28 PM