McDonald's Ends Redbox Experiment. Saying that the Redbox no longer fit with its long-term strategy, McDonald's announced that it would abandon its Redbox kiosk development. Redboxes were mini-van-sized machines that dispensed a variety of grocery and convenience store items including toilet paper, shaving cream, eggs, milk, and paper towels. McDonald's intends to continue the DVD-rental service provided by the Redbox. Although Redbox was named as one of Time magazine's Best New Inventions of 2002 (see BBC article on Redbox), a McDonald's spokeswoman said that the experiment had not succeeded.
Posted by franchiselawblog at November 13, 2003 12:20 PM