The Future of Auto Dealerships. In a blog entry on October 7, we included an entry in the Wall Street Journal in which J.D. Power III advocated the development of auto superstores that would provide customers with comparable products from different manufacturers under the same roof. We haven't quite gotten there but this story from the Dallas Business Journal suggests that Dodge, Chrysler and Jeep are headed in the right direction. Chrysler has announced a dramatic departure from its traditional dealership requirements with the introduction of its Project Alpha program. The manufacturers now encourage metropolitan dealers to sell all three brands from one location rather than from multiple dealerships. Project Alpha has been introduced on a voluntary basis only but dealers involved in the program indicate that it's a more profitable way to operate the multiple dealership concept and it gives customers one place to shop for all of their Jeep-Dodge-Chrysler needs.
Posted by franchiselawblog at November 10, 2003 08:16 PM