Bruegger's New CEO Breathes New Life into Bagel Business. James Greco, the new CEO of Bruegger's Bagels, is excited about his plans to expand the Burlington, VT franchise company and to update the company's look and menu. Bruegger's has 250 stores in 18 states. As part of the Bruegger's overhaul, Greco plans to add new menu items, including new sandwiches, and to switch Bruegger's to a higher grade of coffee and potato chips. The company plans to open 100 new Bruegger's locations in the next three years.
Posted by franchiselawblog at November 8, 2003 04:47 PM