Franchise Marketing - Key to Success. In this month's Denver Business Journal, Rick Gretz authored an article entitled -- "When the franchisee gets tired of paying royalties." Strangely though, the article is not about the end of franchise relationships but rather it focuses on a franchisor's duty to market its brand for the benefit of the franchisees. While Mr. Gretz's premise -- that a franchisor has a fiduciary responsibility to support its franchisees -- is not consistent with the law in most jurisdictions, he makes a good point about the need for franchisees to conduct due diligence on their prospective franchisor's efforts to sell its brand and support its franchisees.
Posted by franchiselawblog at September 23, 2003 02:10 PM