Promotions Are Back. Maybe you didn't notice that they were gone, but this article from the Indianapolis Star indicates that after a lull (or perhaps just a recycling of the same promotions), marketers have been turning out innovative promotions to fight for consumer dollars in a trying economy. From zero percent financing to CDs under beverage lids, businesses are aggressively campaigning for sales in new ways looking to wow customers into spending money.
Posted by franchiselawblog at September 22, 2003 02:45 PM