Eating Trends and Investment Trends. Following up on two things -- (1) we're not an investment blog, and (2) the longevity of trends and trendy dining habits - here's an article from bizjournals.com that discusses the concern of some analysts (or skeptics, as they're called) about businesses based on dieting or other trends. Yesterday's blog entry included an article posing similar questions about the longevity of premium ice cream concepts, which despite the fat crusade seem to be thriving (with some exceptions) as customers continue to pay a lot of money for a premium ice cream cone. Today's article takes a hard look at the investment risks that may be involved in some very popular franchise concepts, including Castus, Inc. -- the low carb grocery store chain that's enjoying success in a post-Atkins world -- and Curves for Women, the country's fastest growing franchise.
Posted by franchiselawblog at September 19, 2003 03:57 PM