KFC Looking for New Ad Agency. Yum! Brands, Inc., the parent company of KFC, is looking for a new advertising agency and the business is worth $224 million. The courier-journal.com reports that Yum! chairman, David Novak, has blamed the decline in KFC sales on its ads. The two companies currently competing for the job are Foote Cone & Belding Worldwide of Chicago and incumbent BBDO of New York.
Posted by franchiselawblog at August 18, 2003 10:44 AM