Slogan may be Trouble for Red Lobster. Jasper White operates his Summer Shack restaurants using a trademarked slogan "Food is Love." Mr. White is now suing the Red Lobster restaurant chain for using the phrase "Share the Love" in its new ad campaign. In this Boston Herald article, White claims that after Red Lobster executives came to his Cambridge restaurant, Red Lobster started using the new slogan. His trademarked phrase was clearly visible throughout his store and is also used on many other promotional items. Darden Restaurants, Inc., the parent company of Red Lobster, stated that the slogan was created by an advertising agency and would not comment on the lawsuit.
Posted by franchiselawblog at August 12, 2003 11:43 AM