Upscale trend helps Taco Bell: Taco Bell's sales have increased, reports the Mercury News, due in part to the addition of more upscale, pricier items on its menu. The article notes that "Taco Bell has quickly gone from the weakest to the strongest of the fast-food chains owned by Louisville, Ky.-based Yum! Brands, Inc."
Posted by franchiselawblog at July 30, 2003 09:00 AM