The hazards of brand saturation: Alissa Quart, in the New York Times' op-ed section, comments on brand sponsorship of school activities, junk food products in schools and recent trends in the education/business intersection. "On July 1, Kraft Foods announced that it would withdraw its advertisements for processed foods from the in-school television station Channel One. A week before, New York City's Education Department banned soda and candy from the vending machines of its public schools. The department's action came on the heels of similar measures by school districts in San Francisco and Los Angeles."
Posted by franchiselawblog at July 23, 2003 12:56 PM