McTheme Restaurant: Shirley Leung of the Wall Street Journal writes about a trend in European franchising away from visual consistency - instead of the usual furnishings, McDonald's branches in France offer theme decor, hardwood floors, armchairs and even tv's. Though only a few franchises in the United States have put a similar practice into effect - in Chicago, for example, you can find a rock n' roll McDonald's - the company wonders about the possibility of the new theme strategy. McDonald's chief executive Jack Greenberg finds it too early to tell how well the model would work, but says that "everyone [at the company] is paying attention."
Posted by franchiselawblog at July 14, 2003 10:46 AM