Fighting for #2. This article in Forbes describes the battle between fast food giants Wendy's and Burger King for the number 2 position in fast food burger chains. Burger King currently holds the number 2 position but its sales have been faltering, falling off 3.4% in 2003. Meanwhile, Wendy's sales increased 11% in 2003. After some turnover of ad agencies at Burger King, the chain has revived its "Have it your way" campaign, first introduced 30 years ago.
Quizno's Franchisees Deal with Controversial Advertising. Some Quizno's franchisees call the company's new ads "horrific" and are directing the daily customer inquiries to the Denver-based franchisor. The company has announced that it receives 1,000 calls daily form customers about the new ads that feature two creatures described as "singing rats."
Posted by franchiselawblog at March 9, 2004 09:16 AM