Wendy's International announced that Bill Moreton has been named the new CEO at its subsidiary, Baja Fresh. Moreton replaces Greg Dollarhyde, who has led the company since 1998. The company hopes under Moreton's leadership to achieve its goals of reaching 700 restaurants by 2008. In other Wendy's news, the company is introducing two new looks for its restaurants -- called "simple" and "fresh." Entrepreneur.com reports that the new designs are likely to run existing franchisees about $100,000 in renovations.