In a lawsuit filed in St. Louis last month, Indianapolis-based franchisor Steak 'n Shake alleged that Burger King's new marketing campaign for the "Angus Steak Burger" infringes on Steak 'n Shake trademark "Steakburger." While a TRO has been denied because Burger King represented that it would not immediately launch the ad campaign, a hearing on Steak 'n Shake's motion for preliminary injunction is set for June 15. Burger King claims that the terms "steak" and "burger" are generic and, therefore, not protected by trademark law. A copy of the Steak 'n Shake complaint is available here: Download file">Steak 'n Shake Company v. Burger King Corp.
Posted by franchiselawblog at June 2, 2004 10:17 AM