Reuters reports that McDonald's is venturing into the world of co-branding by opening the first restaurant that combines the McDonald's hamburger concept with Boston Market products. McDonald's purchased Boston Market in 2000 and operates 630 restaurants under the Boston Market trademarks. The co-branded unit will open in Northwest Chicago -- close to McDonald's corporate offices in Oak Brook, Illinois -- and will feature hardwood floors, accent lighting and cushioned seating, which features are in line with the newer Boston Market units.
Posted by franchiselawblog at June 7, 2004 03:23 PM