A Southwest grill franchise system named for one of the Three Stooges that uses Seinfeld and movie references in its menu is spreading across 15 states. Martin Sprock started Moe's in December 2000 and has already grown the system to 135 locations, with only one unit owned by the franchisor. Moe's sells hand-rolled burritos, tacos and fajitas and currently plans to open 1,000 units in 45 states by 2008. Sprock's company, Raving Brands, also owns Planet Smoothie, Mama Fu's Noodle House and PJ's Coffee. Moe's was recently named by Nation's Restaurant News "Hot Concept of the Year."
Posted by franchiselawblog at June 23, 2004 10:59 AM