How do competing brands co-exist under one corporate umbrella? In real estate and other industries, Cendant Corporation has demonstrated a peaceful and profitable co-existence of distinct brands. This article in Real Estate News claims that the Cendant approach marks a franchising trend for success. Cendant owns Century 21, ERA, Coldwell Banker and Sotheby's International Realty, as well as a number of brands in the hotel and travel industries.
Posted by franchiselawblog at June 23, 2004 11:11 AM