July 16, 2004

Subway Focuses on Childhood Obesity

After months of touring the country and speaking to children about healthy eating habits, Jared Fogle, the Subway spokesman who lost 245 pounds eating all-vegetable and turkey Subway sandwiches, will appear in a new ad campaign for Subway highlighting the success of three children who improved their diets and became more active. Subway plans to spend up to $35 million on local and national ads for their Fresh Step campaign.

Posted by franchiselawblog at July 16, 2004 10:31 AM