July 16, 2004

Co-Branding Pushes Pizza Hut Sales

In a shareholder call on Wednesday, Yum! executives announced same store growth of 6% for its Pizza Hut restaurants. Yum! also owns the Taco Bell, KFC, Long John Silver's and A&W brands and has been co-branding the Pizza Hut brand with Taco Bell and KFC. The multi-branding experiment has been so successful that Yum! intends to move the concept into its Canadian restaurants. While Pizza Hut's second quarter success was celebrated at the company, its Chief Financial Officer, Dave Deno, cautiously noted that the restaurants will likely be affected in the third quarter by rising commodities costs -- particularly the increased costs of meat and cheese.

Posted by franchiselawblog at July 16, 2004 10:45 AM