Charged by sales of premium salads and new breakfast offerings, McDonald's posted a 25% profit in the second quarter according to this article in Forbes.com. Although the company has had a difficult year -- with the death of their CEO Jim Cantalupo in April and the diagnosis of cancer in Charlie Bell, Cantalupo's replacement, just weeks later -- the company is enjoying this period of growth, attributing it to improved operations, longer operating hours and the installation of credit/debit technology at the restaurants. McDonald's press release and the supplemental information for the period ended June 30, 2004 can be accessed here and here.
Posted by franchiselawblog at July 23, 2004 07:09 PM