August 06, 2004
Smart Ones Battle
Weight Watchers International Inc. is preparing to battle over the use of its name with former licensee Cool Brands International, Inc. Last week, Cool Brands announced that its contract to use the Weight Watchers brand on Smart Ones products had not been renewed. The company also said, however, that although the license agreement expires in September, it had the right to continue using the name for a year after the expiration date. Weight Watchers has filed a complaint in New York state court claiming anticipatory breach by Cool Brands. Cool Brands says that it plans to vigorously defend the suit.