The one constant in dieting is cheating, even by Atkins adherents. Many businesses that depend on the sale of carbohydrate-laden foods are now breathing a tentative sigh of relief that the Atkins craze may be loosening its vise-like grip on America. This article from businessweek.com reports that Panera and other carb-selling companies, like Papa John's and Buca de Beppo, show an increase in their stock prices after a long, dismal, Atkins slide or Scarlet A-induced flat sales. The article cites a Morgan Stanley study showing that the percentage of Americans on a low-carb diet declined from 12% in January to 10% now. Other analysts seem to agree that the peak of the Atkins diet occurred in January.
Posted by franchiselawblog at August 11, 2004 04:14 PM