According to this article from the Courier Journal in Louisville, Kentucky, McDonald’s has set its sights on the sandwich market, currently dominated by franchise giant Subway Restaurants. In Louisville, McDonald’s is testing a line of five higher-priced sandwiches including the turkey BLT, Buffalo chicken, beef and provolone and a three-meat Italian sub, all served on French rolls. The new sandwiches, called Oven Selects, break with traditional McDonald’s strategy by bearing a $4.00 price point. The market testing of these sandwiches will occur for a year in Louisville, KY, Columbus, OH, Richmond, VA and San Antonio, TX.
Posted by franchiselawblog at September 9, 2004 04:24 PM