Nobody's doing any favors for our nation's beginning readers. Reaching out to another cleverly misspelled business, Krispy Kreme recently sent a cease and desist letter to the "Krispy Kream" ice cream stand owners in Belsano, Pennsylvania. As the letter's moniker suggests, the North Carolina doughnut shop franchisor asked the Krispy Kream operators to cease using its name in the operation of their ice cream stand. The ice cream stand owners claim that the name Krispy Kream has been used at the stand since 1961. Krispy Kreme, however, registered its federal trademark in 1951.
Posted by franchiselawblog at November 1, 2004 03:03 PM