Following in the footsteps of many others, Burger King's new CEO is looking for new ways to turn the chain around. After years of declining sales, Burger King has introduced menu items like the veggie burger and salads to compete in a marketplace of would-be healthy eaters. This article in Businessweek Online details Gregory Brenneman's efforts to increase sales, as well as employee and franchisee morale.
Posted by franchiselawblog at November 8, 2004 05:22 PM