With the low-carb wave receding, Hardee's has unveiled a new burger on the block that combines both carbs and fat -- the Monster Thickburger. Beginning with the ingredients -- which include four pieces of bacon, three slices of cheese, two-thirds of a pound of ground beef, mayonnaise, butter and a bun, the burger offers what Hardee's calls a "monument to decadence." With 1,420 calories and 107 grams of fat, the Monster Thickburger does not appear to be the panacea for obesity we'd all hoped for. The Center for Science in the Public Interest called the original Thickburger "Food Porn" and referred to the Thickburger family of products "prehistoric," bringing a much-needed Flintstones visual to the Hardee's experience. In its original Thickburger statement, a CSPI executive director said "A good rule of thumb is that if a burger needs a comma in its calorie count, it’s virtually impossible to fit into a healthy diet." CSPI's most recent pronouncement called the new product the "food equivalent of a snuff film."
Posted by franchiselawblog at November 17, 2004 05:47 PM