The New York Times reports that in a statement published on Friday, new McDonald's CEO James Skinner promised to continue to implement the strategy responsible for 18 months of growth at McDonald's. This strategy includes continued marketing of McDonald's salads, which have recently increased McDonald's sales in Europe. According to the article, the maintenance of strong sales will require McDonald's to strike a balance between offering premium foods and offering low cost foods. Mr. Skinner said that 37% of McDonald's customers make their food choices based on cost alone. USA Today speculates in this article on the challenges that lie ahead for Mr. Skinner and McDonald's.
Meanwhile, Charlie Bell, McDonald's former CEO who resigned last week to attend to health issues, has returned to his native Australia to be with friends and family.
Posted by franchiselawblog at December 6, 2004 04:56 PM