In intellectual property news, companies continue to charge that Google is misappropriating or infringing their trademarks by selling advertising to their competitors on Google searches. Google allows companies to buy advertising on a search page if a consumer plugs in a search for one of their competitors. According to this article, several companies are suing the search engine powerhouse for trademark infringement. Geico, however, recently lost its claim that Google's advertising practice would cause confusion among consumers based on a lack of evidence.
Posted by franchiselawblog at December 23, 2004 06:39 PM