As reported on FortWayne.com, thanks to Donald Trump, reality TV has become reailty advertising. The latest example is Burger King's product placement/product rollout as the first competition on Trump's reality series, The Apprentice. As the first task on the third season of The Apprentice, the teams were required to choose a new Burger King product, create a marketing campaign and operate a Burger King franchise for a day -- with the winning team selling the most of its selected new product. Burger King's new burger, the Western Angus, was selected by The Apprentice's winning team for the week, Networth, and was introduced to the public on January 21, 2005, shortly after the show aired.
Posted by franchiselawblog at January 21, 2005 04:25 PM