McDonald's has adopted a change in their Taiwanese menu . . . rice burgers. After 18 months of development and research, Taiwan has become the first nation to offer rice burgers under McDonald's brand. The Taipei Times reports that McDonald's Taiwan is out to change its image by promoting a healthier diet. Although other restaurants offer rice burgers, McDonald's hopes to sweep the rice market with its offering. The rice burger is available in two flavors, chicken or beef, and it's sandwiched between two rice cakes. That's a lot of rice.
Posted by franchiselawblog at February 2, 2005 03:51 PM