In a sociological experiment, a potential franchisor has discovered that the best networking number is 4. Putting four people together at a lunch, says the owner of Networking Lunch of Santa Fe, New Mexico, creates the best chance for continued conversation between the participants and the smallest risk that the group will break down into sections or cliques. Once the conversation gets going, the networkers find clients and business opportunities. The owner, Deborah Finkelstein, has gotten great feedback from the company's members, inspiring her to possibly take the idea of four on the franchising circuit. She's already launched chapters in Santa Fe, Albuquerque and Taos.
Posted by franchiselawblog at February 8, 2005 03:17 PM