On March 1, 2005, the obesity lawsuit filed by two New York teenagers was reopened in the Southern District of New York by mandate of the U.S. Court of Appeals for the Second Circuit. McDonald's has been working since the filing of the case in 2002 to include healthy eating options on its menu and refocus advertising on those offerings. The recently launched Healthy Living Campaign, with spokespersons like Wayne Gretsky, Venus Williams and Bonnie Blair, is part of the overall strategy to change public perception of fast food as unhealthy.
Posted by franchiselawblog at March 9, 2005 12:55 PM