The New York Post's Online Edition, reports that the latest weapon to be introduced into the fast food battleground is fat. In an effort to sweep up the young male consumers that McDonald's is losing in its healthy living campaign, fast food chains such as CKE Restaurants and Burger King have introduced items to their menus that are higher in calories.
While items such as Burger King's Enormous Omelet Sandwich (760 calories, 44 grams of carbs) are in high demand throughout the on-the-go male population, the Center for Science in the Public Interest warns that these chains are making themselves susceptible to lawsuits. The rebellious fast food chains' respond by claiming that the public can decide for itself.
Posted by franchiselawblog at April 4, 2005 03:23 PM