This article profiles Jiffy Lube's anticipated entry into the Chinese franchise market. When comparing Jiffy Lube to the mom and pop auto shops in Shanghai, China, Mr. Burch acknowledged that some independent shops performed oil changes, but he argued that Jiffy Lube's main offering to the consumer is time and that business component distinguishes the American franchise company from its Chinese competitors. Jiffy Lube, parented by Royal Dutch/Shell Group, aims to open 600 stores in China by 2015, with more than half of them franchised. China's auto market significantly increased over the past three years and the demand for replacement parts and on-the-road services has encouraged Jiffy Lube to introduce its 10-minute oil change to the Chinese market.
The venture awaits government approval.
Posted by franchiselawblog at April 18, 2005 01:36 PM