McDonald's recently teamed up with nutrionist and author Dr. Rovenia Brock ("Dr. Ro"), who will support McDonald's new education campaign to help consumers better understand the keys to living healthy and balanced lives. To support this "it's what i eat and what i do ... i'm loving it" campaign, Dr. Ro plans to bring the campaign to life through an ongoing schedule of national and local appearances, in an effort to increase consumer health awareness and to educate consumers about the importance of food/energy balance and incorporating fruits and vegetables into their daily diets. The first step to healthy eating? McDonald's new Fruit & Walnut Premium Salad.
Posted by franchiselawblog at May 11, 2005 10:48 AM