As discussed in a recent New York Times article, the positive effects of co-branding reach beyond the brands themselves and can, for some couples, eliminate frequent disagreements on where to dine. Many franchise companies, such as Yum! Brands, Inc. and CKE Restaurants, Inc., have created multi-brand restaurants to increase consumer traffic and to build lesser-known brands. According to the article, because of the resulting increase in sales and positive consumer response, multi-branding has become a major initiative for companies like Yum! Brands, which owns KFC, Taco Bell, Pizza Hut, Long John Silver's and A&W All-American Food.
Posted by franchiselawblog at July 13, 2005 05:54 PM