PepsiCo International announced today that it has entered into a franchise relationship with Pioneer Foods, a leading South African food and beverage company, as its franchisee in the Republic of South Africa. As reported in a PepsiCo press release, the franchise agreement grants Pioneer Foods' beverage subsidiary, Ceres Fruit Juices, the right to manufacture, bottle and distribute a range of PepsiCo soft drinks in South Africa. The agreement was signed by Pioneer Foods director and former South African ambassador to the United States Dr. Franklin Sonn.
Posted by franchiselawblog at July 21, 2005 09:54 AM